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PROFILE

 

Creative, driven non-profit marketing professional with expertise in community relationship building and people management. Proven skills in managing diverse priorities, exceptional oral and written communication, and delivering measurable results.

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EXPERIENCE

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Community Engagement and Support Specialist, Canadian Down Syndrome Society – March 2023–Present

  • Designed digital visual and written content for social media, resulting in over 2,600% increase in reach on Facebook and over 800% increase in reach on Instagram.

  • Created compelling email campaigns, blog posts, and web pages, resulting in a 19% increase in website views and a 17% increase in email opens.

  • Established and managed relationships with various stakeholders including influencers, ambassadors, community members, and donors.

  • Interviewed caregivers and self-advocates, researched educational content, and wrote articles for 3.21 Magazine, Canada’s national Down Syndrome publication.

  • Supported cultivation and stewardship of donors, corporate partners, and third party fundraisers, developing visual and written assets and maintaining donor data in DonorPerfect and QGiv.

  • Assisted with the production of an annual Down Syndrome Walk virtual event and a webinar series.

  • Performed outreach across Canada to distribute over 1,900 copies of a resource for new and expecting parents to medical professionals and local Down syndrome organizations.

  • Fielded individual inquiries through multiple channels, providing support to a global community.

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Marketing and Projects Manager, Kaeja d’Dance – March 2021–March 2023

  • Successfully planned and executed the company’s first strategic communications plan, resulting in an 8% growth in Facebook followers, a 17% growth in Instagram followers, and a 9% increase in email opens.

  • Managed and implemented all marketing budgets, maximizing ROI on various targeted marketing campaigns and resulting in a 37% decrease in the average cost per result of social media ads.

  • Hired and supervised seasonal staff, field placement students, and volunteers, providing mentorship and training to meet marketing and production goals.

  • Oversaw a brand refresh and the creation of a new website; reorganized content to optimize visitor experience and helped execute the design, resulting in a 60% increase in website visits.

  • Implemented donor campaigns and partner outreach, resulting in an increase in individual donations, new community and corporate partnerships, and increased returning corporate donations.

  • Managed sales for all educational offerings to schools, resulting in a 50% increase bookings.

  • Engaged in EDI training, developing and implementing action plans to make the company’s programming and communications more equitable and accessible.

  • Assisted with producing online and in-person events, including outreach and scheduling.

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Marketing Assistant, Thrive Youth – Dec 2021 - March 2021

  • Created dynamic social media and website content, including videos and blog posts.

  • Implemented strategic outreach efforts, successfully increasing registrations for youth workshops.

    Public Relations Content Writer, Article-Writing.Co - Oct 2020 - Dec 2021

  • Created marketing content including blog posts, e-newsletters, social media posts, website pages, and SEO content for a variety of clients across all industries.

  • Consistently met deadlines in a fast-paced environment, creating content with speed and accuracy.

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Communications and Production Associate, Driftwood Theatre— Feb 2020 – Sept 2020

  • Developed and implemented a communications and social media plan, resulting in a growth of followers and engagement on Facebook, Instagram, Twitter, and YouTube.

  • Created consistent website content, blog posts, and e-newsletters; analyzed social media insights.

  • Established new and returning partnerships with local restaurants across Ontario.

  • Successfully filled registrations for Driftwood’s outdoor theatre workshops with no paid advertising.

  • Acted as production manager for the Trafalgar 24 Playwriting Festival.

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Artist Educator, Young People’s Theatre — Fall 2019

  • Created a cumulative curriculum and established a positive, team-building atmosphere.

  • Instructed a weekly class of Grade 5- 6 students, teaching them theatre skills and creation.

 

Teaching Assistant, Young People’s Theatre — Summer 2019

  • Assisted four different YPT faculty members in running two-week Drama Camp sessions for ages 8-12; each session culminated in an original performance created by the students.

  • Led games and exercises with students to teach them the basics of drama technique and collaborative creation.

 

Director, Musical Theatre Program, Elite Music Academy — 2017-2018

  • Programmed and taught a musical theatre program for ages 8-18, instructing students in the basic skills of being a triple threat and providing them with performance opportunities. 

  • Managed the program’s implementation, including booking rehearsal and performance venues, establishing a budget, organizing licensing contracts, assisting with content for online marketing, and creating invoices.

  • Utilized exceptional time management skills to produce, direct, choreograph, and stage manage successful productions of Annie Jr. and Alice in Wonderland Jr, as well as sourcing all props and costumes.
     

Piano and Vocal Instructor — 2016–2019

  • Prepared and presented piano and singing lessons for all ages, teaching both at a music school and independently.

  • Cultivated communication with current and potential clients; managed scheduling and finances.
     

EDUCATION

 

Centennial College, Toronto, ON — Arts Management, 2020

Capilano University, North Vancouver, BC — Bachelor of Performing Arts, 2015

St. Clair College, Windsor, ON — Music Theatre Performance, 2014

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SKILLS

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Social Media Management: Buffer, Hootsuite

Graphic Design: Adobe Photoshop, Canva

E-mail Marketing: Constant Contact, Mailchimp, Micharity

Web Development: Squarespace, Wordpress, Wix

Fundraising CRMs: DonorPerfect, QGiv, GiveCloud, and Micharity

Certifications: Google Ads and Google Analytics​​

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