PROFILE

 

An enthusiastic, organized arts manager with experience in Marketing and Communications. Possesses strong written and oral communication and excellent time management.

EXPERIENCE

Project and Communications Manager, Kaeja d’Dance – Winter 2021–Present

  • Successfully developed and executed the company’s first strategic communications and outreach plan, resulting in a 7% growth in Facebook followers, an 11% growth in Instagram followers, and a 9% increase in email opens.

  • Established and implemented various marketing campaigns, resulting in a 37% decrease in the average cost per result of social media ads.

  • Hired and supervised seasonal staff, field placement students, and volunteers, providing mentorship and training to meet marketing goals.

  • Oversaw a brand refresh and the creation of a new website; reorganized content to optimize visitor experience and helped execute the design, resulting in a 144% increase in site visits.

  • Managed sales and scheduling for all educational offerings to schools and studios.

  • Provided analysis of key performance metrics to continually improve results.

  • Engaged in EDI training, developing and implementing action plans to make the company’s communications more equitable and accessible.

  • Assisted with producing online and in-person events.

Marketing Assistant, DAREarts – Winter 2020 - 2021

  • Created dynamic social media and website content, including videos and blog posts.

  • Implemented strategic outreach efforts, successfully increasing registrations for youth workshops.

    Public Relations Content Writer, Article-Writing.Co—Fall 2020

  • Created marketing content including blog posts, e-newsletters, social media posts, website pages, and SEO content for a variety of clients across all industries.

  • Consistently met deadlines in a fast-paced environment, creating content with speed and accuracy.

 

Communications Associate, Driftwood Theatre—Summer 2020

  • Developed and implemented a communications and social media plan, resulting in a growth of followers and engagement on Facebook, Instagram, Twitter, and YouTube.

  • Created consistent website content, blog posts, and e-newsletters; captured and analyzed social media insights.

  • Established new and returning partnerships with local restaurants across Ontario.

  • Successfully filled registrations for Driftwood’s outdoor workshops with no paid advertising.

Social Media Officer and Production Assistant, GhostLight—Summer/Fall 2020

  • Created social media content; assisted with the management of social media accounts.

  • Created surveys to conduct market research.

  • Researched and compiled lists of prospective donors, corporate sponsors, and grant opportunities.

  • Provided production support and engaged with GhostLight’s social media audience during live-stream events.

Associate Producer, Driftwood Theatre—Winter/Spring 2020

  • Acted as production manager for the Trafalgar 24 Playwriting Festival; ran rehearsals, managed volunteers, and called the show.

  • Researched and compiled targeted lists of prospects for corporate sponsorships and outreach partnerships.

  • Developed communication and marketing strategies for the company.

  • Maintained and updated the Micharity donation database; entered donations and segmented contacts.

  • Assisted with grant applications.

 

Programmer, Arts Ahead Symposium — 2019-2020

  • Developed and implemented a programming vision that moved away from the traditional format of previous Arts Ahead Symposiums, resulting in increased engagement during the event and positive feedback from attendees.

  • Promoted discussion amongst participants during the event on how the arts industry can change in order to adapt to the current political, social, and environmental culture.

  • Led a team of five programmers to successfully engage 14 symposium contributors in dynamic formats, including Pecha Kucha style presentations, workshops, and an Open Space discussion.

 

Artist Educator, Young People’s Theatre — Fall 2019

  • Created a cumulative curriculum and established a positive, team-building atmosphere.

  • Instructed a weekly class of Grade 5- 6 students, teaching them theatre skills and creation.

 

Teaching Assistant, Young People’s Theatre — Summer 2019

  • Assisted four different YPT faculty members in running two-week Drama Camp sessions for ages 8-12; each session culminated in an original performance created by the students.

  • Led games and exercises with students to teach them the basics of drama technique and collaborative creation.

 

Director, Musical Theatre Program, Elite Music Academy — 2017-2018

  • Programmed and taught a musical theatre program for ages 8-18, instructing students in the basic skills of being a triple threat and providing them with performance opportunities. 

  • Managed the program’s implementation, including booking rehearsal and performance venues, establishing a budget, organizing licensing contracts, assisting with content for online marketing, and creating invoices.

  • Utilized exceptional time management skills to produce, direct, choreograph, and stage manage successful productions of Annie Jr. and Alice in Wonderland Jr, as well as sourcing all props and costumes.
     

Piano and Vocal Instructor — 2016–2019

  • Prepared and presented piano and singing lessons for all ages, teaching both at a music school and independently.

  • Cultivated communication with current and potential clients; managed scheduling and finances.


Musical Theatre Performer, Various Canadian Companies — 2015–2018

  • Performed in professional musical theatre productions, including the title role in Theatre Calgary’s The Little Prince, completing demanding rehearsal and performance schedules in a fast paced environment.

  • Marketed myself as a unique individual through a website, various social media platforms, press interviews, and participation in promotional events.
     

EDUCATION

 

Centennial College, Toronto, ON — Arts Management, 2020

Capilano University, North Vancouver, BC — Bachelor of Performing Arts, 2015

St. Clair College, Windsor, ON — Music Theatre Performance, 2014

SKILLS

  • Developing, executing, and analyzing marketing and social media strategy

  • Proficient with Adobe Photoshop and Canva

  • Website content development with Wordpress, Wix, and Squarespace

  • High proficiency with Microsoft Office and Google Suite

  • Experienced with Constant Contact, Mailchimp, and Micharity e-mail campaign systems

  • Social media content creation and management with Hootsuite

  • Experience working with Micharity CRM database

  • Managing and facilitating Arts Education programming